08-10-2026
Huge Bridal & Occasion Wear Sale Belfast this Saturday | Dresses from £100 - Sizes 8–34
If you’re searching for a wedding dress sale in Belfast or hoping to find your wedding outfit without the usual price tag, this Saturday is one to put in the diary.
Rebecca James Bridal in Belfast is holding a huge one-day bridal and occasion wear sale on Saturday 10th October 2026, with wedding dresses from just £100 and Mother of the Bride/Groom, occasion wear, formal wear, bridesmaid and wedding guest outfits from only £15, available across UK sizes 8–34
There’s no appointment needed for either sale. Simply turn up during the relevant session, but be prepared to shop as everything is first come, first served.
Bridal Sale: Wedding Dresses from £100
Saturday 10th October 2026
10am – 1pm
Wedding dresses from £100
No appointment needed
First come, first served
For brides looking for a bargain, the morning session is completely dedicated to bridal.
There will be a selection of wedding dresses available to buy at heavily reduced prices, starting from just £100.
Whether you’re planning your wedding on a budget, have a shorter timescale, are looking for a second dress or simply love the idea of finding an incredible gown for a fraction of its original price, it’s well worth coming along.
Rebecca James Bridal specialises in modern, size-inclusive bridal and carries a wide range of silhouettes, fabrics and styles. Browse Rebecca James Bridal’s wedding dress collection
Want a sneak peek before Saturday?
Keep an eye on Rebecca James Bridal’s social media pages in the run-up to the sale, where some of the wedding dresses and occasion wear included will be shown.
If you spot something you love, take a screenshot and save it to your phone. It makes it much easier to show the team exactly what has caught your eye when you arrive.
Mother of the Bride, Occasion Wear & Bridesmaid Sale: Outfits from £15 | UK Sizes 8–34
The sale continues in the afternoon, this time with a huge range of occasion wear.
Saturday 10th October 2026
2pm – 5pm
Outfits from £15
No appointment needed
First come, first served
The afternoon sale will include:
Mother of the Bride outfits
Mother of the Groom outfits
Occasion wear
Formal wear
Bridesmaid dresses
Wedding guest outfits
With pieces starting from just £15, this is a brilliant opportunity to find an outfit for an upcoming wedding, formal event or special occasion without spending a fortune.
If you’re still looking for the perfect Mother of the Bride or Groom look, you can also browse Rebecca James Bridal’s Mother of the Bride and Groom collection before the sale.
Brides putting together their bridal party can browse bridesmaid dresses at Rebecca James Bridal for some inspiration too.
The sale is size-inclusive across both sessions, with wedding dresses, Mother of the Bride and Groom outfits, occasion wear, formal wear and bridesmaid dresses available across UK sizes 8–34. As this is sale stock, individual styles and sizes will vary and everything is first come, first served.
Before You Come: How to Get the Most From the Sale
Sales like this can move quickly, particularly when everything is available on a first come, first served basis. A little preparation before you arrive can make the experience much easier.
1. No fresh fake tan
Please do not apply fresh fake tan before attending the sale.
If you wear fake tan, it needs to have been fully developed and showered off at least three times before trying on dresses or outfits. This helps protect light-coloured bridal gowns and occasion wear from staining.
2. Screenshot the dresses you love
Check Rebecca James Bridal’s social media before Saturday and save screenshots of anything from the sale that catches your eye.
You can also bring photos of other wedding dresses or outfit styles you love. Even if the exact dress isn’t available, it gives the team a really useful idea of the shapes, necklines and details you’re naturally drawn to.
3. Wear something easy to change out of
This probably isn’t the day for complicated layers, lace-up boots or an outfit that takes ten minutes to get back into.
Wear something comfortable and easy to take on and off so you can spend more time looking at dresses.
4. Wear suitable underwear
Nude or neutral underwear is ideal when trying bridal and occasion wear, particularly under lighter fabrics.
A strapless bra can also be useful, although many structured wedding dresses are designed to be worn without one.
5. Keep makeup light
If possible, avoid heavy foundation or makeup around the neck and décolletage when trying dresses. It helps keep pale fabrics clean while dresses are being pulled on and off.
6. Be open-minded
Sale shopping can be very different from a traditional bridal appointment.
You might arrive convinced you want sleeves and leave with a strapless gown, or discover that the shape you never considered is the one you feel incredible in.
Bring inspiration, but don’t rule something out just because it looks different on the hanger.
7. Come prepared to make a decision
Everything is first come, first served, so a dress or outfit you love may not still be there if you decide to come back later.
If you find the one, be prepared to make a decision on the day.
Where Is the Sale?
The sale is taking place at:
Rebecca James Bridal
151 Holywood Road
Belfast
BT4 3BE
The boutique is around ten minutes from Belfast city centre, with on-street parking available and a free car park behind the shop.
Saturday 10th October Sale Times at a Glance
10am – 1pm: BRIDAL SALE
Wedding dresses from £100
No appointment needed
First come, first served
2pm – 5pm: OCCASION WEAR SALE
Mother of the Bride/Groom, occasion wear, formal wear, bridesmaids and wedding guest outfits from £15
No appointment needed
First come, first served
If you’ve been waiting for the right time to find your wedding dress, Mother of the Bride outfit, bridesmaid dresses or something special for an upcoming wedding, Saturday 10th October could be the day to grab an incredible bargain.
Come early, bring your inspiration and be ready to say yes if you find something you love!